Indigenous Tourism Consultant and Cultural Educator with 12 years of experience partnering with the Indigenous Tourism Association of Canada (ITAC). She specializes in bridging the gap between travelers and Indigenous communities, ensuring respectful cultural exchange and economic empowerment.
Sarah Cardinal is a Cree-Métis cultural consultant and tourism strategist based in Winnipeg, with over a decade of experience developing sustainable tourism protocols. She holds a Master’s in Indigenous Studies and has worked extensively with First Nations across Canada to create authentic visitor experiences that honor traditional knowledge. Sarah’s expertise covers powwow etiquette, ethical souvenir purchasing, and the history of residential schools, providing travelers with the context needed for reconciliation-focused travel. She frequently advises on the distinction between Indigenous-owned and Indigenous-themed operators. Her writing aims to educate visitors on how to engage with Indigenous culture respectfully, moving beyond stereotypes to foster genuine understanding.